Digital Marketing Strategies For Education Industry

The education industry is one of the worst-hit sectors, amidst pandemic outbreaks, and had no chance to survive with just conventional marketing. Millennials are leaning towards e-learning tools to keep up with their educational goals, as traditional classrooms remain closed in most parts of the world. Technology opened a getaway to tremendous possibilities, which did not exist years ago. The nature of education has transformed in the process.

As a result, expanding need for new skill sets has shifted the main focus of online education towards being more practical, industry-relevant, employment-oriented, and suiting corporate demands.

Techsaga offers E-learning solutions through software development, for educational innovators that can change the course of learning for the education sector. Our e-learning solutions provide an edge to education institutes, education content creators, and students in digital learning environments.

E-learning software development services we offer at Techsaga:

• E-LEARNING PLATFORM
• LEARNING CONTENT MANAGEMENT SYSTEM
• CUSTOMIZED EDUCATION PORTAL
• VIRTUAL CLASSROOMS
• MACHINE LEARNING & AI IN ELEARNING
• LANGUAGE LEARNING APPS

 

Why Do Educational Institutes Need Digital Marketing?

Definitely, millennials have the highest internet consumption rate if compared to any other group.  The pandemic has induced a huge paradigm shift in the education industry. Consequently, to promote their products and services as opposed to sticking to just conventional marketing methods, they need digital marketing. With more learners opting for online training and courses, the educational sector is currently experiencing a huge transformation from education to online education, with more students learning from the comfort of their homes.

Unquestionably,ed-tech platforms across the globe seek the best online education platforms in order to market their courses to the right audience in a shorter span of time.  There are many go-to digital marketing strategies for educational institutions that are proven to be successful.

But, first and foremost let’s discuss the importance of digital marketing strategies for ed-tech platforms:

• With technological advancement, more students are going online to fulfill their small to big needs. Therefore, it is critical for ed-tech platforms to market their courses on digital platforms to tap into the right audience set.
• Having an online presence helps digital education platforms to receive an instant response, and provides ample scope to interact with their audience and reply instantly as they respond to your marketing message. You can even send direct links to join or enroll in courses.
• Conversion rates are higher – It gets easier to persuade students through Digital Marketing. Sending email alerts and SMSs can help these ed-tech platforms to reach their target audience on a more personal level, thereby seeing more conversions.

• Digital boosts brand awareness – Digital marketing helps establish your brand online and boost your online presence through social media marketing activities. Building a social media page can help you to gain a loyal set of followers, therefore spreading the word about your educational brand to a broader network of people.

Hence, digital marketing is cost-effective and economical as opposed to brick-and-mortar marketing strategies.

Here, we have discussed the top five result-driven ways to market your products/ services-

Whatsapp Marketing:

It is a marketing tool employed for direct communication with your target audience. Plus, one can swiftly respond to queries. Whatsapp helps to accommodate and build loyal customers in a short span of time. Today educators are using Whatsapp/Telegram as a major tool to circulate educational content. The integration of coaching app links can drive the audience to download the complete study material from the platform.

Demo Video:

Videos can impart a message in an easier way and are the best way to showcase the USP of your teaching platform. In fact, educators listed on your platform can put self-introduction videos for students. For instance, they can provide a brief intro about them and their expertise in a better way. This way revenue can be grown twofold. In addition, crafting demo videos or smaller video snippets also works. As teaser content never fails to attract students and can be converted as potential buyers of your course.

Social Media Marketing:

With time, social media has always proved itself as a powerful and accessible tool. Hence, most often used to create a brand image and brand building in order to capture a market. You can host live demo sessions or schedule classes for students.

Affiliate Marketing:

It is considered the most impactful and effective advertising model. In this model, brands pay others to promote their products and services. Similar strategies can be designed by SEO Experts to advertise your e-learning platform to incentivize users for promotion. Furthermore, companies can opt to offer them cash incentives or gift vouchers. This is based on the number of downloads they brought to the company.

Run an Intriguing Contest:

As a result of the lockdown, people are restricted to their homes. The platform can design and offer engaging contests that will light a spark among the users and always motivate your target audience. For the same reason, content curation should be done to incentivize users to explore the features on your online platform.

Following the Right SEO Strategy:

Content is king and engagement is the motive to get ahead of your competitors. As millions of users are using smartphones today, smart SEO practices can help you rank at the top in search engines. This helps in the promotion.

Create An Educational App

A robust and scalable app can help you to manage different metrics. This may include keeping a track of attendance, leaves, scores, exam schedule, and more. Furthermore, an interactive user dashboard helps both students and educators easily access the features. Any e-learning platform can not thrive without an extremely useful education app.

Types Of Education Apps-

• Tutor app
• College app
• Class Attendance app
• School app

 

Check Also:- Why You Should Hire A Digital Marketing Agency?

In a nutshell!

It is advised to follow these tried and tested strategies that can garner 100% results. However, it is possible only with a well-planned implementation. Do not forget to pay heed to current users and analyze their insights and user experience.  Unarguably, finding a million-dollar industry is not that much easy, but opting right digital marketing strategies can make one for you. If you are looking for a digital marketing agency that can help you market your educational brand, Techsaga is one of the top digital marketing agencies. With solid working experience with educational brands, we have created multi-million dollar-worth ed-tech platforms. Also handled services including social media marketing, 360-degree digital marketing, SEO, web development and management, etc.

If you would like to create a niche for yourself in the ed-tech industry, you can rely on Techsaga professionals.

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TAG: Digital Marketing