Who is Surabala Mishra?
Dr. Surabala Mishra is a renowned Odia singer celebrated for her devotional bhajans and deep connection to Odia culture. With a Ph.D. in Physics and post-doctoral research experience, she combines academic excellence with her musical talents. Her channel, ‘Surbala Bhajan,’ shares her spiritual music with a global audience, promoting messages of love, faith, and devotion. Initially she was facing problems with online visibility of her content on youtube. She approached Techsaga Corporations for improving her online visibility and increasing the subscriber base.
Youtube Channel: Surabala Bhajan
The Surabala Bhajan YouTube channel, which focuses on devotional music, has seen incredible growth in just a few months with our and Dr Akhila Panda’s as well as Dr. Surabala Mishra’s Continuous and collaborative efforts.
This case study takes you through the steps we took and the results we achieved between May 2, 2024, and August 20, 2024.
Phase 1: Organic Growth (May – June 2024)
During the first two months, our main goal was to grow the channel organically. Here’s what we did:
- Subscribers: Grew from 5,275 to 5,776
- Views: Increased from 49,271 to 60,200
- Watch Time (Hours): Climbed from 1,033 to 1,200
- Unique Viewers: Rose from 43,426 to 50,300
Our Strategies:
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- YouTube SEO: We optimized video titles, descriptions, tags, and thumbnails to make the content more discoverable.
- Off-Page SEO: We shared content across different platforms, posted articles, and built links to drive traffic to the channel.
- Content Sharing: We leveraged external platforms like Q&A sites and PDF directories to increase exposure.
- SMO: Creating Reels, Shorts and IdeaPins and other posts on facebook, instagram and pinterest.
Phase 2: Google Ads Campaign (Started July 12, 2024)
After building a solid foundation, we kicked off a Google Ads campaign on July 12, 2024, to further boost the channel’s growth. By July 15, 2024, the impact was already noticeable:
- Subscribers: Jumped to 6,652
- Views: Shot up to 11,880
- Watch Time (Hours): Reached 2,300
- Unique Viewers: Grew to 10,510
What We Did with Google Ads:
- Targeted Ads: We created ads specifically aimed at people interested in devotional music.
- Budget Management: We strategically allocated the budget to get the most out of peak viewing times.
- Compelling Ad Creatives: The ads featured snippets of popular bhajans to entice viewers to visit and subscribe.
Overall Progress (May 2, 2024 – August 20, 2024)
Here’s a summary of how much the channel grew:
- Subscribers:
- May 2, 2024: 5,275
- August 20, 2024: 12,522
- Growth: 7,247 new subscribers
- Views:
- May 2, 2024: 49,271
- August 20, 2024: 201,400
- Growth: 152,129 additional views
- Watch Time (Hours):
- May 2, 2024: 1,033 hours
- August 20, 2024: 3,700 hours
- Growth: 2,667 additional hours
- Unique Viewers:
- May 2, 2024: 43,426
- August 20, 2024: 174,100
- Growth: 130,674 more unique viewers
This strong upward trend shows that our content is resonating well with the audience, leading to increased engagement and growth.
Conclusion
The Surabala Bhajan YouTube channel’s rapid growth demonstrates the power of a well-rounded strategy. By combining organic growth tactics with targeted paid advertising, we not only increased the channel’s visibility but also built a loyal and growing audience. This case study highlights the effectiveness of a phased approach to digital marketing, proving that with the right strategy, success is just a few steps away with Techsaga Corporations best digital marketing agency in Noida.
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