SciAstra’s SEO Success: A Blueprint for Ed-Tech Platforms | Driving Growth and Visibility:

SciAstra is an online platform offering educational prep courses, tutorials, and career counseling services, and helping students to get into India’s top research institutes like IISc, IISER, NISER, ISI, CMI, IACS, and CEBS. 

SciAstra was officially founded in 2021 in Bhubaneswar, The Seed of SciAstra came into the business ground when two visionary students, Vivek Dwivedi, and Akhil Tripathi, met at NISER, Bhubaneswar Campus in 2019, both are alumni of NISER, Bhubaneswar, and passionate teachers from their college days. They founded SciAstra with a mission to Promote Research Institutes in India and attract more students to come in, and build their careers in research with a vision to increase the contribution of young scientists in nation development.

Building Organic Visibility & Awareness of the Website:

Initially, their fellows from NISER, Bhubaneswar campus built and launched the website, but they were not very sure about the organic brand-building approaches and the benefits of Search Engine Optimization. After launching the website, they encountered the same challenges all business owners and founders face: getting enough relevant visitors without spending heavily on advertising and promotions. This was the hidden and biggest challenge for Vivek and Akhil, self-made student entrepreneurs without support from big investors like big sharks and angel investors, thus the journey towards finding the best SEO and digital marketing professional started on LinkedIn, and they encountered Team Techsaga and started the discussion on the challenges and aligned goals to be achieved with their partners, after several rounds of discussion and credibility along with skill test, they relied on Techsaga Corporation for Search Engine Optimizations Services and this way Organic Visibility journey has been started with Techsaga. 

Key Initial challenges faced and discussed by the SciAstra Team to Techsaga:

• Keyword Ranking in SERPs (Search engine result pages): They were struggling to rank their website with top searches and relevant keywords. 
• SEO Content Marketing Strategy – This was the major challenge they were wondering about
• Key SEO Matrix (KPI): They were also Stressed about how to measure the SEO work and what would be the key performance indicators of the SEO
• Bounce rate of the website: They were lacking in maintaining the bounce rate and managing visitor engagement.
• Landing Interface: They did not have an eye-catching landing page.

Analysis of Issues:

Here is what we did to find out what SciAstra was facing earlier.

Examination of website design and user experience-

We did a full inspection of the website going through each page and link to analyze the user experience and find errors. We also check for website design from login to landing page. 

SEO, Content Marketing, and digital marketing strategies-

We analyzed and started with the SWOT of the website and aligned the tailored strategy for search optimization. We examined initial findings and key performance indicators of SEO, analyzing each factor to identify the root cause of the pages not being ranked. Our digital team looked into the tailored marketing strategy and SEO approaches for the company’s website and started working to resolve the initial finding to gain visibility, indexing, and crawling of pages in search engines and its result pages. 

Competition analysis- 

We also looked for competitor websites, their ranking results, and their content to find out the competition they are giving to SciAstra.

Techsaga’s Solutions for Their Success:

   – Improved user experience:

   – Implementing effective SEO practices

   – Strategic content marketing and social media presence

Improved user experience-

We aptly improved the visually appealing landing pages of the website. We added pop-up forms for lead generation and tracking, ultimately converting those leads into businesses. Moreover, we changed their designs for a better and smoother user experience. Furthermore, we added social media links, making it easy for visitors to find and interact with their social media profiles, thereby increasing brand awareness.

                                                                    Webstory led Performance on Discover

Implementing effective SEO practices-

SEO GSC Clicks

Note: The above data shows the comparison between the two data sets, before and after partnering with Techsaga, and how GSC clicks have increased. 

Audit and fixing

We evaluated their website to check its optimization for search engines. Furthermore, we identified the errors and fixed the errors in the website that prevented it from ranking. Hence, fixing those errors helped them gain more visibility. Moreover, we looked after indexing and crawling to get better results in SERPs. Additionally, we looked after on-page optimization, off-page optimization, and content optimization.

SEO GSC position

Note: The GSC position is the optimal average for a website in search results and should fall between 1 and 10. Positions beyond 10 indicate poor performance, suggesting the site does not rank high enough in search results.

GSC average user

Note: The above data shows a comparison of 6 months of data between the users they had earlier and the users they have gained after partnering with us. 

GSC keywords

Ranking keywords has been one of our toughest challenges since they provided them. However, we have managed to overcome that with our best SEO content Optimizer and SEO teams who did their best to rank those keywords. We chose keywords that were nearly impossible to rank, but we proved that we could rank any keyword.

Strategic content marketing and social media presence-

We suggest them with strategic content ideas and an active social media presence. We have also linked social media to their website to boost its visibility, and user engagement and drive traffic to its website. Moreover, we manage their regular updates and SEO or website to keep them updated with market trends and technologies.

Conclusion:

Our comprehensive analysis and strategic interventions transformed SciAstra’s online presence and performance. By thoroughly examining their website design, user experience, and SEO matrix, we identified critical issues hindering SciAstra’s growth. Within six months, SciAstra’s website began ranking in search engine results, attracting more users and driving substantial traffic.