Daily life forever52 Details

Leveraging Technology For Order Management: A Daily Life Forever52

This case study delves into the collaboration between Daily Life Forever52, a renowned beauty brand, and TechSaga, an innovative tech solutions firm, aimed at overcoming challenges related to the management of bulk orders.

Addressing Order Management Challenges

As Daily Life Forever52 experienced a surge in its customer base and market reach, managing and fulfilling bulk orders became a challenge. To address this, the brand collaborated with TechSaga, known for its advanced tech solutions.

With increased consumer knowledge and changes in purchasing behaviour, the Brand aspires to strengthen the beauty and skincare business by providing customers with access to high-quality brands and products. To do this, the objective has been to increase brand affinity and trust through content-led interaction. As a result, first-transactions and recurring sales are increasing. Helping a professional makeup,beauty & cosmetic company look and feel their very best online.

Challenges:

Escalating Order Volumes-

The brand’s popularity triggered a massive rise in bulk orders, overwhelming their existing infrastructure.

Complicated Order Management-

The tracking, processing, and timely fulfillment of bulk orders posed substantial logistical hurdles.

Customer Satisfaction-

Ensuring customer satisfaction in the face of rising order volumes and potential fulfillment delays posed a significant challenge.

Inventory Control-

Managing optimal inventory levels became increasingly tricky with the steep increase in bulk orders.

Solutions:

Our Techsaga specialists collaborated with the Brand’s marketing team to execute engagement initiatives to increase trust and affinity among target market customers.Bringing high-intent website visitors to WhatsApp via organic, social, or sponsored channels, gathering first-party data points. Personalised interaction on WhatsApp through the delivery of unique experiences that enable marketers to better understand their customers by capturing their skin type, skin issues, and skin ambitions. As a result, the brand is able to educate consumers on the finest skin-care methods and routines, as well as raise awareness by proposing goods that will assist them in achieving their skin-care goals

Increase conversions by proposing items based on their skin objectives and directing them to destinations where they may complete their buy process.

TechSaga’s Technological Integration:

TechSaga was brought in to develop an advanced order management system, automating and improving the efficiency of tracking, processing, and fulfilling orders.

Supply Chain Optimization-

Along with the technological upgrade, supply chain management strategies were revamped to streamline operations.

Improved Customer Communication-

With TechSaga’s technology, better communication measures were established, keeping customers informed about their order status and enhancing customer satisfaction.

Smart Inventory Management-

TechSaga also helped integrate smart inventory management systems to maintain optimal stock levels, preventing overstocking or stockouts.

Results:

Efficient Order Handling-

With TechSaga’s technological solutions, order management and fulfillment became significantly more efficient and accurate.

Enhanced Customer Satisfaction-

The improved transparency and communication led to a noticeable increase in customer satisfaction levels.

Optimal Inventory Levels-

The implementation of smart inventory systems ensured the optimal stock level, minimizing the risk of overstocking or stockouts.