Top Marketing Skills And Traits For 2023

Marketers are in huge demand especially in this digital age as digital skills have shown to be very successful for the online market. There are digital jobs based on digital skills, especially after the COVID-19 pandemic and the growth of digital skills continues like anything. The data after COVID-19 shows that three out of four jobs have links related to digital marketing. Whether it’s the role of digital account executive, social media manager, digital marketing manager, or copywriter, digital skills are very successful in 2023. Reshuffle towards digital marketing is nothing but a challenge to marketers to think again about their connections, relationships, and strategies to take their businesses ahead.

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Marketing skills increase creativity

Andrew Baum who is the Chief Marketing Officer of Screencast-O-Matic has to say that he always looks for someone who is a creative, hardworking marketing individual irrespective of his specific degree from a specific institution. He further said that marketing individuals must have the passion and the ability to be creative and they should be able to follow and learn from the digital skills.

 

Go through Martech to achieve several goals

Moreover, marketing technology is such that it will surely pay off once it is made the top priority. There must be cross-functional marketing teams and this is also the advice of Tom Kaneshige, the Chief Content Officer at the CMO council.

He further said that marketers also need to have a great understanding of technology-related things such as tools capabilities, integration, data, AI, etc. They don’t also need to go ahead with a Martech vendor’s promises which many times go out of order. There must be an empowered director of marketing team technology who can really lead the team in the best possible manner.

Techsaga, the digital marketing experts company, has evolved with the ever-changing marketing strategy and the biggest upcoming digital marketing trends for 2023.

 

You must be capable of driving tangible outcomes

According to a global chief marketing officer at Capitolis, marketers must have a passion to drive outcomes for a particular business. She further said that if you have digital skills, you must focus on the outcomes that you are able to create. She also gave the example that if you are very skilled in anything related to marketing technology, you also need to understand the goals that impact your company the most. You have to think about whether a stack or anything else drives more leads or not.

 

Importance of soft skills in marketing

This particular global chief marketing officer at Capitol is also said that there must be an emphasis on the soft skills of the candidate because this is what makes the candidate creative and different from others. Alicia Tillman further said that whether the candidate is digging into a different work ethic or not is really a point to be considered.

 

Making use of science and analytics

Digital marketing and marketing automation skillsets are going to be the top skills of 2023, and marketers should also include decision science and analytics for all the activities related to marketing events.

 

Marketers need to have technical aptitude

Once marketers start learning how to have technical aptitude, they will understand and know the ways to manage the tools effectively needed for success in their processes. Baum said that you should find those people who can really bring different ideas and they have the data and the resources to optimize their new ideas for digital growth.  Those who are technically sound and talented have the ability to execute it in an organized and proper manner. Anybody can notice the digital skills with transparency and open communication in such marketers with technical aptitude.

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Go through social media marketing

Users worldwide are continuously using social media platforms, and the impact of COVID-19 has made them even more interactive. This has forced companies to make the switch to digital media. And this is where digital marketers can see themselves going in the direction of profit. There are various brands across the world that have been working day in and day out to upgrade their social media strategies. As they believe that social media is becoming the key to the success of any business digitally. Having comprehensive knowledge about social media platforms and understanding how to use them correctly makes a marketer an expert in the field. The strategies related to social media are also based on insights and data-driven facts. The metrics in clicks on the links, shares, and comments help the marketers understand and analyze their products and companies very well.

 

Conclusion

The marketing skills in 2023 are so important that now many big firms have started relying on the digital skills of the candidates. If marketers start paying more attention to their digital skills, companies have to look for opportunities for them to take their careers to a different high level.  Getting Digital Marketing Solution is not difficult but it is good only when you try to find out the right platform. Techsaga is a platform that gives reliable marketing solutions.

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TAG: Digital Marketing